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Interview Will Drive-In Cinemas Be Back Post Lockdown


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Interviews

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Post
the
lockdown
induced
by
the
Novel
Coronavirus
(COVID-19),
there
are
growing
concerns
in
the
film
industry
on
how
to
ensure
that
the
audiences
return
to
cinema
houses
without
compromising
on
health
security.
There
is,
however,
one
man
who
seems
to
have
it
all
worked
out.

Sushil
Chaudhary
,
Founder
Chairman,
PictureTime
DigiPlex
Private
Limited,
promises
to
bring
cinemas
closer
to
your
home
and
make
sure
that
the
business
of
cinema
and
cinema-viewing
progresses
smoothly.

FilmiBeat

spoke
to
him
about
his
plans.
Excerpts
from
the
interview.

Sushil Chaudhary, Founder Chairman, PictureTime DigiPlex Private Limited

Sushil
Chaudhary,
who
introduced
mobile
cinema
halls
in
India
around
four
years
ago,
plans
to
take
them
to
green
zones
of
the
country
as
soon
as
he
gets
the
clearance.
“We
have
identified
about
307
green
zones
that
have
no
COVID-19
restrictions,
and
will
soon
be
working
with
people
to
get
movies
to
screen
in
our
mobile
cinemas.”

He
says
that
his
company’s
main
objective
is
to
take
cinema
to
dark
areas
of
India
through
PictureTime
Digiplex
without
compromising
on
the
cinematic
experience.

The
exhibitor
is
already
in
talks
to
release
the
Satish
Kaushik
film

Kaagaz
,
starring
Pankaj
Tripathi
and
produced
by
Salman
Khan
Films
and
Dharma
Productions.
Informs
Chaudhary,
“We
may
get
to
release
the
film
once
everything
opens
up.” He
further
adds
that
the
film
and
exhibition
industry
is
worried
that
the
over-the-top
(OTT)
platforms
are
waiting
to
lap
up
big
films,
which
will
impact
the
theatres.

“We
know
that
the
theatres
are
also
struggling
to
survive.
I
am
not
saying
that
there
is
an
opportunity
for
us,
but
a
product
like
ours
is
sure
to
revive
the
cinematic
experience
for
people.
What’s
more,
you
don’t
have
to
go
to
the
cinema,
it
will
come
to
you,”
he
explains.


Drive-In
Cinemas

PictureTime Drive-In Cinemas Model

Chaudhary
feels
the
trend
of
drive-in
cinemas
will
grow
in
a
big
way.
He
informs,
“There
used
to
be
an
open-air
theatre
on
Marina
Beach
and
one
or
two
in
Mumbai
like
the
drive-in.”
As
a
tech
person,
Chaudhary
has
developed
a
technology
that
will
make
the
cinema
experience
an
amazing
one
in
the
open
air.
He
says,
“All
you
need
to
do
is
take
is
your
Bluetooth,
connect
and
enjoy
cinema
in
the
open
air.”

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Talking
about
the
government’s
response
to
his
plans
to
take
mobile
cinema
to
the
people,
he
says,
“The
government
is
pragmatic
and
wants
life
to
come
back
to
normal,
but
they
are
also
being
cautious.
The
film
industry
and
the
film
chambers
of
commerce
are
also
proactively
working
towards
it.”

Chaudhary
feels
that
his
chain
of
cinemas
will
balance
out
the
uneven
distribution
of
cinema
halls
in
the
country.
He
also
hints
that
the
government
is
working
towards
giving
an
incentive
to
cinema
chains,
but
there
is
no
clarity
on
whether
it
will
be
reducing
land
lease
or
rolling
out
incentive
packages.
He
maintains
that
his
model
of
cinema
houses
will
only
add
value
to
cinema
viewing
and
get
more
audiences
back
to
the
theatres.
Let’s
wait
and
watch
what
happens
post
Lockdown
4.0.

xfilmibeatexclusivebollywoodwritersspeakonlockdowneffect 1588885219.jpg.pagespeed.ic.HjJaRO8YQYALSO
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